Marketing Campaign Manager

darrenjac

Marketing Campaign Manager

 Description:

As a member of the Logility marketing team, the Marketing Campaign Manager plays an essential role in the development, execution and analysis of Logility’s outbound digital and print marketing campaigns; including direct marketing, email deliverables, and advertising programs.

Job Responsibilities:

  • Responsible for campaign execution including coordination, monitoring, analyzing, and reporting on performance of all campaigns and liaise with team members to improve campaign performance
  • Manage relationship with third-party vendors related to telemarketing, advertising and campaign development
  • Implement quality assurance processes to ensure accurate and on-time campaign delivery
  • Measure campaign performance and identify levers for improvement – design and analyze relevant reports, A/B testing and evaluate performance across various marketing channels to identify opportunities to optimize ROI
  • Ability to act as a project manager with expertise in lead generation

Job Requirements:

  • Bachelor’s degree required; at least 5 years marketing experience
  • Working knowledge of Microsoft Word and Excel required
  • Familiarity with Salesforce.com, Pardot and Google Analytics a plus

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Location: Atlanta, GA
Hiring Company: Logility
Department: Marketing

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